AI in Digital Marketing
Branding, Marketing

How can Artificial intelligence bring change in digital marketing?

The world has come a long way in terms of technology. In terms of success, some groundbreaking innovations have taken technology to a new dimension. Self-driving cars, the launch of the Mars Rover, Virtual reality – all are the well-known flag bearers of technological advancement. The latest addition to this already impressive list is Artificial Intelligence (AI) is Digital Marketing.

What is Artificial Intelligence?

According to Wikipedia, Artificial Intelligence is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by human beings and animals. In computer science, Artificial Intelligence (AI) is the study of “Intelligent Agents,” any device that can perceive its environment and takes actions that can maximize its chance of successfully achieving its goals.

In short, Artificial Intelligence is a generalized term that encompasses different approaches and technologies set up to think like Humans. Many technologies you probably are aware of, such as voice recognition and chatbots, incorporate AI.

AL comes with its term of benefits, which has made it everyone’s favourite. Artificial Intelligence accounts for fewer errors, and it is a proven fact that, by the continuous use of AI, completes its work almost perfectly and error-free. Not only this, this is the base for digital help, and it can help with daily applications too.

As a digital marketing enthusiast, you can ask how Artificial Intelligence can help the prospect of Digital Marketing?

Artificial Intelligence is bringing disruptive innovations to the digital marketing industry and changing how marketers can target their audiences. Social media and other channels give marketers extensive access to customers’ information. It is difficult for marketers to assume how much data they can use to make the most out of business, and for this reason, they tend to depend on tools or conventional forms of media.

Having the help of Artificial Intelligence in digital marketing can bring a drastic change in approach to digital marketing. Let us see how we can apply AI in Digital Marketing

Marketing based on consumer behaviour:

AI is all about data-driven approaches to marketing and decision-making because it can use data collected from different platforms.

Artificial Intelligence can be used to understand the customer, including reading their choices, habits, buying cycle, persona, etc. 

Content Management

We can use AI for content creation. AI provides information on the behaviour, the extent of interaction of the users with the content. For content curation, AI will pick the most appropriate content, customized to every user. 

Let’s take an example of an OTT platform (like Netflix) where the more frequently you utilize the product or view the type of content, the more AI thinks about you and can expand on its learning to make similar recommendations based on your likes and dislikes. Moreover, it will likewise have the capacity to compose dynamic messages custom-made to user’s preferences.

Integrated Insight

Artificial Intelligence can collect and integrate data sets from different types of software and other collection tools. The more the AI is developed, the more it is refined to preferences. It can help the Ad campaigns target the exact audience according to the collected information related to customers’ persona and their buying journey.

AI can bring revolution in data collection and analysis from multiple mediums.

Lead Generation

AI has the capacity to collect an extensive amount of data from various sectors and can shift through collections of data to find out the ideal customers, clients, and even associates. More fascinatingly, it can offer information about the possibilities of having the lead.

Automation and personalization

Machine Learning and AI are used to understand buyers’ behaviour and decision making, and the more it understands, the more advertisers will be able to target their specific audience. 

Marketers are currently working upon ”guesswork” where they constantly test, adjust, and experiment on methods to reach the audience and which method works or the most meaningful way. 

Getting a huge amount of information can help to do that. Pieces of information can be used while targeting the audience to make marketing more specific and target-oriented. 

AI is pretty much on the rise and up-and-coming technology, which can work wonder in many fields. Implementing it in digital marketing strategies can make things easier and do wonders, helping both the marketers and customers.

Write to us for research on your target audience, user persona, and User behaviour.

The world has come a long way in terms of technology. In terms of success, some groundbreaking innovations have taken technology to a new dimension. Self-driving cars, the launch of the Mars Rover, Virtual reality – all are the well-known flag bearers of technological advancement. The latest addition to this already impressive list is Artificial Intelligence (AI) is Digital Marketing.

What is Artificial Intelligence?

According to Wikipedia, Artificial Intelligence is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by human beings and animals. In computer science, Artificial Intelligence (AI) is the study of “Intelligent Agents,” any device that can perceive its environment and takes actions that can maximize its chance of successfully achieving its goals.

In short, Artificial Intelligence is a generalized term that encompasses different approaches and technologies set up to think like Humans. Many technologies you probably are aware of, such as voice recognition and chatbots, incorporate AI.

AL comes with its term of benefits, which has made it everyone’s favourite. Artificial Intelligence accounts for fewer errors, and it is a proven fact that, by the continuous use of AI, completes its work almost perfectly and error-free. Not only this, this is the base for digital help, and it can help with daily applications too.

As a digital marketing enthusiast, you can ask how Artificial Intelligence can help the prospect of Digital Marketing?

Artificial Intelligence is bringing disruptive innovations to the digital marketing industry and changing how marketers can target their audiences. Social media and other channels give marketers extensive access to customers’ information. It is difficult for marketers to assume how much data they can use to make the most out of business, and for this reason, they tend to depend on tools or conventional forms of media.

Having the help of Artificial Intelligence in digital marketing can bring a drastic change in approach to digital marketing. Let us see how we can apply AI in Digital Marketing

Marketing based on consumer behaviour:

AI is all about data-driven approaches to marketing and decision-making because it can use data collected from different platforms.

Artificial Intelligence can be used to understand the customer, including reading their choices, habits, buying cycle, persona, etc. 

Content Management

We can use AI for content creation. AI provides information on the behaviour, the extent of interaction of the users with the content. For content curation, AI will pick the most appropriate content, customized to every user. 

Let’s take an example of an OTT platform (like Netflix) where the more frequently you utilize the product or view the type of content, the more AI thinks about you and can expand on its learning to make similar recommendations based on your likes and dislikes. Moreover, it will likewise have the capacity to compose dynamic messages custom-made to user’s preferences.

Integrated Insight

Artificial Intelligence can collect and integrate data sets from different types of software and other collection tools. The more the AI is developed, the more it is refined to preferences. It can help the Ad campaigns target the exact audience according to the collected information related to customers’ persona and their buying journey.

AI can bring revolution in data collection and analysis from multiple mediums.

Lead Generation

AI has the capacity to collect an extensive amount of data from various sectors and can shift through collections of data to find out the ideal customers, clients, and even associates. More fascinatingly, it can offer information about the possibilities of having the lead.

Automation and personalization

Machine Learning and AI are used to understand buyers’ behaviour and decision making, and the more it understands, the more advertisers will be able to target their specific audience. 

Marketers are currently working upon ”guesswork” where they constantly test, adjust, and experiment on methods to reach the audience and which method works or the most meaningful way. 

Getting a huge amount of information can help to do that. Pieces of information can be used while targeting the audience to make marketing more specific and target-oriented. 

AI is pretty much on the rise and up-and-coming technology, which can work wonder in many fields. Implementing it in digital marketing strategies can make things easier and do wonders, helping both the marketers and customers.

Write to us for research on your target audience, user persona, and User behaviour.

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Email Marketing
Uncategorized

Proven ideas to increase your leads through Email Marketing.

How often do you check your emails in a day? Most of us check their email regularly. We open few emails, we delete few without even opening them, we mark few as spam and we unsubscribe few.

Email is an excellent way to reach your audience, to have touch with customers, offer them special deals, and update them about your new products or services.

Let’s have a look at the most important and useful email marketing tips.

Personalized Emails.

Emails are the most effective medium to send a personalized message to the target audience. People usually respond to emails that address them personally.
Personalization helps in establishing and maintaining a greater relationship with the customers.
People like brands that make them feel important and recognized.

Make sure you include a personalized email strategy in your campaign and explain why they are receiving your emails.

No Selling

Never use “Buy now! in your email messages. This is regarded as spam. This spammy-sounding may cost you customers. Start with having a good relationship with your customers. Don’t try to sell your products or services at the beginning of your email campaigns. Give them the content they want, what they need.

Design

Designing an email impacts the response of the customers. Too bright or bland colours in the email may not create interest in reading for the customer. Don’t add too much text or huge images, which will create confusion in the user.

Write like you talk

Writing for the web is essentially different from writing in school or college. The same struggle carries over to email. The more you practice, the better your style of writing gets. Writing should be more into speaking in first person. Starting sentences with the words or, and, or but —these make you look human.

Make Email subject lines catchy, clear, and actionable

Subject lines vary from generating curiosity, extending special offers/ coupons/ discounts to giving information like FAQs, howtos, brand stories, and actual selling of products. It would be best to experiment with different subject lines and do A/B testing to check which subject lines attract your customers. Subject lines that make people open the mail interact with the action items in the mail.
A simple call-to-action like a button or a link. unless it’s a curated newsletter where you can have links for each article, you have to confine your mail to just one or two calls-to-action.

Check our Email marketing Services for best lead generation and ROI.

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