Snapchat apologized for it’s Juneteenth filter of a smile to break chains.
Snapchat released a filter celebrating the 19th of June called the Juneteenth day and removed it following a criticism.
“We deeply apologize to the members of the Snapchat community who found this Lens offensive,” a Snapchat spokesperson told CNN Business. “A diverse group of Snap team members were involved in developing the concept, but a version of the Lens that went live for Snapchatters this morning had not been approved through our review process.”
Criticism started when a digital strategist and former journalist tweeted the filter calling it as interesting.
The filter has a pan-African flag in the background and prompted users to a mile when chains appeared and then break.
A combination of June and nineteenth, Juneteenth is celebrated in the US as a day of the end of civil war and slavery.