Today’s Internet-savvy consumers look everywhere for essential content that will enable them to make smart buying decisions. In the last few years, buyers’ behavior has changed dramatically. Your customers are now increasingly knowledgeable about what they want to buy. They have no time to waste, and they deeply resent unwanted advertising messages.
In short, buyers don’t want to be sold. They want to make up their minds based on their information gathering. Therefore, buyers
need content that makes them smarter and more knowledgeable.
Businesses that provide that content will win.
What is Content Marketing
Content marketing is delivering differentiated value to the customers. Every product or service should solve the problem and meet the needs of the people. Behavior analysis of the customer, combined with great storytelling from the brand, makes content marketing a huge success.
Our integrated strategies offered include inbound marketing and content marketing, search engine optimization (SEO), web content, social media management, and email marketing. Our strategies are backed by a range of data and customer insights, including Google Analytics, to ensure we help you reach your business goals. Using these techniques and strategies, we will build your online presence and improve your page rankings in Google. We know how to drive traffic to your website.
We define a content niche, analyze target persona, and plan a strategy to reach your target audience.
Development, in our words, is the approach towards it. The right path, the right time and the right content is the crux of our content marketing journey.
We develop content according to the user persona, the brand’s tone of voice, and its online presence. Broadly our content is divided into
Awareness: for most-aware, Product-aware, solution-aware to unaware users. Best for new products/services
Stories: for shares and engagement with new users and customers. Best used for customer relation and customer retention
Sale: Offers/coupons related content for better user engagement and brand retention. Best used to minimize competitor effect and for Display and Social Media Ads.
Types of Content
We develop blogs, articles, Graphic content, infographics, Video graphic content, Emails, Ebooks, and so on tailored to the objectives of the client and behavior of the target customers.
The content has to reach the target group; we share the content on all social media sites like Facebook, Twitter, Youtube, and integrate all the channels.
Analytics and Reporting
We follow weekly and monthly analytics and reporting for better results.