Best Marketing method to reach the target

What is Search Engine Marketing?

Search Engine Marketing is marketing through Ads in Search Engine Result Pages(SERPs) based on the queries that users lookup. Search Engine Marketing is also called pay-per-click advertising (PPC). PPC ads are ads that are shown to the user related to their search terms. PPC ads communicate directly to the consumer by offering content specifically connected to their needs and wants.

How is SEM done?

The Internet has revolutionized how advertising works: while with traditional mass media, such as TV or newspapers, half the advertising spend is wasted on the wrong audience, advertising messages on digital channels can be tailored to individual consumers at low cost. Internet advertising in the form of Search Engine Marketing offers

Most Search Engine systems follow the PPC method. Search engines, with their algorithms, allow firms to display targeted textual ads next to the regular organic search results. Two specific features of search engine advertising are favorable from an advertiser’s perspective 1. the targeting mechanism, which enables firms to send precise advertising messages to consumers searching for specific information, and 2. a performance-based pricing model, in which advertisers pay only when users actually click on the ads. You pay only when users click. That means the ad is free until the ad is clicked. These PPC ads depend on many factors based on which they appear on the SERP. These ads help in driving traffic to your website.

Keyword Selection

The criteria to be used for selection of Keyword –

  1. Select keyword content from the target users’ actual search behavior and using this to predict a keyword’s performance.
  2. keyword specific to the product/service or brand. ( the more specific the keyword, the more possibility that the target user search queries can be matched to this keyword.
  3. Competitor’s keyword analysis
  4. Content within the domain: keyword with specific or broad content
  5. Position of the keyword: keyword in Specific or detailed level within the domain; head, body, and long-tail keywords, semantic keywords
  6. Competition for the keyword
  7. Details in the keyword: Location, Advertiser details.
  8. Keyword length
  9. Metrics such as: CTR, Quality Score of landing page,

Why Do you need SEM?

SEM(PPC) helps to find the most performing keywords that work best for the company.

PPC is trackable and quantifiable
Allows spending to be precise and controllable
Enables easy testing and tracking of keywords and conversions
Provides specific and instant feedback
Ensures your listing will be on the first page

Driving Your Business Success

Keyword Research

Initial and ongoing keyword research and insertion.

ROI based PPC strategy

Data-driven PPC strategy designed to give best ROI for the budgets.

Captivating Storytelling

Utilizing the power of Content Marketing and storytelling.

Our SEM services for you

SEM Basic
15,000/-

Monthly Payment
Campaigns will be managed through the client’s Google Ads account

  • Up to 100 Keywords for Campaign
  • Initial campaign development & strategy
  • Advanced keyword research and selection
  • Industry analysis
  • Google PPC Network
  • Google Text Ad Remarketing & Banner Remarketing
  • Google Display Network
  • YouTube Video Ads
  • Ad campaign copywriting
  • Ad copy performance testing
  • Ongoing keyword development and tweaking
  • Google analytics integration & goal tracking
  • Results analysis/reporting
  • Strategic bid management
  • PPC account settings monitoring
  • Campaigns will be managed through client’s Google Ads account
  • Setup of 1 Landing Page template (optional)
  • Landing page performance testing
  • Monthly performance & analysis reporting
SEM Adv
30,000/-

Monthly Payment
Campaigns will be managed through the client’s Google Ads account

  • Up to 300 Keywords for Campaign
  • Initial campaign development & strategy
  • Advanced keyword research and selection
  • Industry analysis
  • Google PPC Network
  • Bing PPC Networks
  • Google Text Ad Remarketing & Banner Remarketing
  • Google Display Network
  • YouTube Video Ads
  • Ad campaign copywriting
  • Ad copy performance testing
  • Ongoing keyword development and tweaking
  • Google analytics integration & goal tracking
  • Results analysis/reporting
  • Strategic bid management
  • PPC account settings monitoring
  • Campaigns will be managed through client’s Google Ads account
  • Setup of 1 Landing Page template (optional)
  • Landing page performance testing
  • Monthly performance & analysis reporting
  • Monitoring clicks, conversions and click fraud activity